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Other Projects

I have four years of experience working on a diverse range of projects in a

branding consultant startup firm, including: 

Strategy Direction for Social Media Branding

Designed social media marketing and branding strategies

Project Management for Product Marketing

Managed product marketing research projects

Content Strategy for Social Media Promotion

Created content and content strategies for social media promotion

Strategy Direction for
Social Media Storytelling & Branding
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CEO Studio

Project Managing Director

Taiwan's first branding knowledge podcast told by over 30 Taiwanese CEOs across industries. Streaming since 2018. Accumulated over 17,000 hits and peaked at No. 17 on Taiwan's Business Podcast Chart. 

Gina Branding Lab

Strategy Director

Experienced Brand Mentor Gina Chang shares her branding knowledge from 10+ years of industry consulting experience on  social media with digital content

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Project Management for Product Marketing Research & Strategy
CEO Strategy Camp

Assistant to Project Manager, 

Marketing Researcher

Product redesign plans for Special Supports and PuHu Shoes based on user data and focus-group interviews

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2021
Taipei Cycle
d&i Awards
(Part I)

Content Strategy Director & Creator

The 2021 Taipei Cycle d&i Awards is a prestigious award for excellence in bicycle product design

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2021
Taipei Cycle
d&i Awards
(Part II)

Content Strategy Director & Creator

Part II of the online promotion for the 2021 Taipei Cycle d&i Awards kicks off with an emphasis on the innovative spirit of d&i Awards 

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Brizon Stepwing's Innovative 
Business Model

Assistant Project Manager, 

User Experience Researcher

An innovative business model for Brizon's Stepwing product designed using cross-referenced user data and focus group interviews

Content Strategy & Creation for Industry Social Media Promotion
2020
Solution Pioneers

Content Strategy Director & Creator

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The first online cloud expo of Taiwan's cycling industry with social media content designed to promote flagship products from 25 innovative brands of Taiwan's bicycle industry

Strategy direction
Project management
Content strategy

© 2025 by Ying Chen. All Rights Reserved.

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