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Hello, I'm Ying — an interdisciplinary UX researcher based in Vancouver, B.C.,
shaping feature decisions & product strategy with mixed-methods research

Currently improving Copilot AI response quality and interaction interfaces at Microsoft AI

About Me

Who I Am

  • UX Researcher & Strategist with 5+ years of experience across AI, consulting, gaming, & healthcare

  • Currently a UX Researcher (Contract) at Microsoft AI

  • I conduct UX research across the product lifecycle, from generative research that uncovers new opportunity spaces to evaluative studies that refine features and reduce user churn.

  • I help teams move beyond usability improvements to identify unmet needs, emerging opportunities, and future product directions grounded in real human experiences.

  • Having lived and studied across North America, Asia, and Europe, I bring a global perspective on technology, culture, and user behavior.

My Research Impact Highlights 

UXR for AI Products 

— Microsoft AI

Improving AI model response quality, interaction interfaces and user experience for Copilot with UX research.

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Go-to-Market Strategy & Product Direction 

— Chian-Chian

Shaped the go-to-market strategy and product direction for an artist’s e-commerce service with user research and stakeholder workshops.

Chian-Chian

UXR & Market Expansion Research

— Brizon

Drove Brizon’s entry into a new market segment with UX and market research, redesigning its product and business model.

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UXR for Games

— Nexon, 

Xbox Game Studios 

Improved player engagement, feature design and in-game monetization for top game studios/publishers including Xbox Game Studios and Nexon with UX research.

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My Strengths

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  • Strategic Thinking: I connect user insights to business strategy, product decision-making, and roadmap priorities. 

  • UX Research: I lead mixed-methods studies that reveal deep user behaviors, needs, and product opportunities.

  • Insight Synthesis: I leverage sense-making and AI-tools to translate complex research data into clear insights and strategies.

My Hobbies

In my free time, I like to play volleyball with friends, go skiing, travel and visit art museums.

© 2026 by Ying Chen. All Rights Reserved.

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