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UX Case 2
Project Managing Director
21st Century CEO Studio podcast service was created back in 2018, before the boom of Taiwan's podcast market. My team and I noticed Taiwan's need for an unique online branding knowledge learning platform and decided to design an omni-channel solution to share brand stories and strategies from quality Taiwanese CEOs.
The aim of the podcast is to bring digestible industry knowledge, branding strategies and entrepreneur stories to listeners all over the Chinese speaking world with
interviews of top quality
company CEOs. This platform is also used for company internal education.
Video created by Ying Chen
Music by LiQWYD on SoundCloud
Project Details
My Role: Project Managing Director
Project Length: 3 years
Sector: Collaboration between public and private sectors
Client: Industrial Development Administration of the Ministry of Economic Affairs of Taiwan
Utilized Skills: Project management, market research, service design, communication, leadership, multimedia content creation
01
Opportunity
In 2018, Taiwan was missing an online branding knowledge base, which my client, the Industrial Development Administration of the Ministry of Economic Affairs, tasked my team to create.
02
Onmi-Channel Solutions
We planned and developed omni-channel solutions to curate this online knowledge base:
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A branding and business podcast "21st Century CEO Studio" listed in Taiwan's Business Podcast Category
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21st Century CEO Studio official website
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21st Century CEO Studio social media channels (i.e., Facebook and Instagram)
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21st Century CEO Studio company internal education resource
03
Industry Research & Website Creation
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I collaborated with a design agency to design the official website
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I conducted online industry research to plan podcast interview questions and select interviewees for the show
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I collaborated with our 33 interviewee companies and our client to develop content for internal education purposes
04
Podcast & Content Creation
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I designed email and phone invitation templates to deploy for CEO invitations
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I worked with production teams to record, edit and deploy podcast episodes across multiple platforms (including SoundCloud, Apple Podcasts, and Spotify)
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I designed new online content for our podcast interviewees for social media promotion
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I design the 21st Century CEO Studio company internal education resource handbook for our interviewees' companies
05
Marketing & Social Media Promotion
I conducted marketing research to plan social media promotion strategies, designed online promotional materials, and worked with an ad agency to deploy online ads to promote the podcast.
Accomplishments
My Takeaways
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Research informs content creation and platform design
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Great interviewees provide great insights and content
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To be a good project manager, I needed a good strategy
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Building Taiwan's 1st online knowledge base is a once-in-a-lifetime opportunity, and truly rewarding!