%20%E6%8B%B7%E8%B2%9D.jpg)
21st Century CEO Studio
Project Managing Director
21st Century CEO Studio podcast was created back in 2018, before the boom of Taiwan's podcast market. My team and I noticed Taiwan's need for an unique online branding knowledge learning platform and decided to design an omni-channel solution to share brand stories and strategies from quality Taiwanese CEOs.
The aim of the podcast is to bring digestible industry knowledge, branding strategies and personal entrepreneur stories to listeners all over the Chinese speaking world with
interviews of top quality Taiwanese
company CEOs.
Video created by Ying Chen
Music by LiQWYD on SoundCloud
Project Details
My Role: Project Managing Director
Project Length: 3 years
Sector: Collaboration between public and private sectors
Client: Industrial Development Administration of the Ministry of Economic Affairs of Taiwan
Utilized Skills: Project management, user research, market research, communication, leadership, multimedia content creation
01
Problem Space
In 2018, Taiwan was missing an online branding knowledge base, which my client, the Industrial Development Administration of the Ministry of Economic Affairs, tasked my team to create.
02
Onmi-Channel Solutions
We planned and developed omni-channel solutions to curate this online knowledge base:
-
A branding and business podcast "21st Century CEO Studio" listed in Taiwan's Business Podcast Category
-
21st Century CEO Studio official website
-
21st Century CEO Studio social media channels (i.e., Facebook and Instagram)
03
User & Industry Research
-
I conducted user research to understand our target user's needs for branding knowledge and information online
-
I designed the information architecture of the official website using card sorting and tree testing with 22 target users, and collaborated with a design agency to design the website
-
I conducted online market and industry research to plan podcast interview questions and select interviewees to invite for the show
04
Podcast & Content Creation
-
I designed email and phone invitation templates to deploy for CEO invitations
-
I recorded, edited and deployed podcast episodes across multiple platforms (e.g., SoundCloud, Apple Podcasts, Spotify)
-
I designed new online images for our podcast interviewees for social media promotion
05
Marketing & Social Media Promotion
I conducted marketing research to plan social media promotion strategies, designed online promotional materials, and worked with an ad agency to deploy online ads to promote the podcast.
Accomplishments
My Learnings
-
Research informs content creation and platform design
-
Great interviewees provide great insights and content
-
To be a good leader, I needed to have a good strategy
-
Building Taiwan's 1st online knowledge base is a once-in-a-lifetime opportunity, and truly rewarding!