Taipei Cycle d&i Awards
Content Strategy Director
Part II of the online promotion for 2021 Taipei Cycle d&i Awards, one of the prestigious awards for the international cycling industry, has an emphasis on the "spirit of d&i" - a passion and devotion to innovation. In the six promotional short videos that I designed for the d&i Awards social media pages, the excellent designs of this year's winners and the pursuit of better user experience is shown. This second installment to this year's promotion highlights the innovative and modern spirit of this award, and supports them with their promotional plans to attract more bicycle and component brands to enter the compeition in the future.