The 2021 Taipei Cycle d&i Awards is an important event for the international cycling industry. As one of the prestigious awards that rewards distinction in bicycle product design, it is a seal of quality for excellent designs and innovations. An international jury gathered in Taipei to evaluate all submitted entries and select the winners based on the following criteria: innovation and quality, functionality, aesthetics, responsibility and positioning. All these outstanding products represent the future trends of the bicycle industry and the highest design innovation of our time. 

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As Content Strategist, I led the design of 14 promotional short videos for the d&i Awards social media pages. I researched the award's history, its participants and their products, as well as their social media images. After communicating with their organizer, I created 14 promotional videos of different styles and themes to introduce their winning designs to the general audience.