Hello, I'm Ying!
Qualitative UX researcher driven to in-depth investigations of user pain points for humanistic design solutions
Experienced in project management, content strategy, and communication in cross-functional teams
Knowledgeable in user-centered design methodologies
Skilled in UX/XR prototyping tools
Native in English and Mandarin Chinese with intermediate German language skills
I am a qualitative UX researcher based in Vancouver (B.C.) with a Master in Library and Information Studies from UBC. As a Taiwanese-Canadian with experience living in North America (Vancouver, Canada), Asia (Taipei, Taiwan) and Europe (Bayreuth, Germany), I have a deep sense of empathy for people with different cultural and demographic backgrounds and the insight of incorporating diverse perspectives in my research and design work. I am detail-oriented, passionate about my work and always thinking of innovative ideas.
My Research and Design Philosophy
Context is Everything
This is a common saying in literary analysis that I bring with me from my background in English. Extensive research into the context, problems, needs and behaviours of the target users informs all my UX research and design work.
Focus on the Usability
My UX research and design work focuses on identifying core usability issues and improving them for better product performance.
Balance User Needs with Business Goals
My previous experience in a branding consultant startup taught me the importance of aligning clients' business goals with consumer needs, which I bring into my UX research and design work. I believe a product can grow more successfully when it balances user needs and business goals.