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Hello, I'm Ying!

  • Qualitative UX researcher driven to in-depth investigations of user pain points for humanistic design solutions

  • Experienced in project management, content strategy, and communication in cross-functional teams

  • Knowledgeable in user-centered design methodologies

  • Skilled in UX/XR prototyping tools

  • Native in English and Mandarin Chinese with intermediate German language skills

  • LinkedIn

My Story

I am a qualitative UX researcher based in Vancouver (B.C.) with a Master in Library and Information Studies from UBC. As a Taiwanese-Canadian with experience living in North America (Vancouver, Canada), Asia (Taipei, Taiwan) and Europe (Bayreuth, Germany), I have a deep sense of empathy for people with different cultural and demographic backgrounds and the insight of incorporating diverse perspectives in my research and design work. I am detail-oriented, passionate about my work and always thinking of innovative ideas. 

My Research and Design Philosophy

Context is Everything 

This is a common saying in literary analysis that I bring with me from my background in English. Extensive research into the context, problems, needs and behaviours of the target users informs all my UX research and design work.

Focus on the Usability 

My UX research and design work focuses on identifying core usability issues and improving them for better product performance. 

Balance User Needs with Business Goals

My previous experience in a branding consultant startup taught me the importance of aligning clients' business goals with consumer needs, which I bring into my UX research and design work. I believe a product can grow more successfully when it balances user needs and business goals.


I'm always looking for new and exciting opportunities. Let's connect.

LinkedIn: yingchenpm

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