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Hello! I'm Ying.

UX Designer & Researcher, Project Manager
Image by Tirza van Dijk
UX Work Experience

Risk Communication Tool Designer at BC Children's Hospital Research Institute

Development of a communication tool to visualize risk of pediatric postoperative pain

Strategy Direction for
Social Media Storytelling & Branding
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CEO Studio

Project Managing Director &

Strategy Director

Taiwan's first branding knowledge podcast told by over 30 Taiwanese CEOs across industries. Streaming since 2018. Accumulated over 17,000 hits and peaked at No. 17 on Taiwan's Business Podcast Chart. 

Gina Branding Lab

Strategy Director &

Senior Content Creator

Experienced Brand Mentor Gina Chang shares her branding knowledge from 10+ years of industry consulting experience on  social media with digital content

Project Management for Product Marketing Research & Strategy
CEO Strategy Camp

Assistant to Project Manager, 

Marketing Researcher

Product redesign plans for Special Supports and PuHu Shoes based on user data and focus-group interviews

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Taipei Cycle
d&i Awards
(Part I)

Content Strategy Director & Creator

The 2021 Taipei Cycle d&i Awards is a prestigious award for excellence in bicycle product design

Taipei Cycle
d&i Awards
(Part II)

Content Strategy Director & Creator

Part II of the online promotion for the 2021 Taipei Cycle d&i Awards kicks off with an emphasis on the innovative spirit of d&i Awards 

Brizon Stepwing's Innovative 
Business Model

Assistant Project Manager, 

User Experience Researcher

An innovative business model for Brizon's Stepwing product designed using cross-referenced user data and focus group interviews

Content Strategy & Creation for Industry Social Media Promotion
Solution Pioneers

Content Strategy Director & Creator


The first online cloud expo of Taiwan's cycling industry with social media content designed to promote flagship products from 25 innovative brands of Taiwan's bicycle industry

Side Projects
Skunkworks 2022: Technology Accelerator Award

Technology Accelerator Award for Woundification App at Skunkworks 2022 hackathon hosted by Providence Health Care

Over the course of two short days, our team designed an app that would help people take early action to treat wounds. The app was further developed with the Centre for Digital Media in Vancouver.


I served as a museum volunteer guide and helped visitors at the Museum of National Taipei University of Education and National Center of Photography and Images.

English Instructor
& Writing Tutor

After graduating from my alma mater - Fu Jen Catholic University - I taught English language & culture workshops and tutored university students on English writing at FJU.

Cycling Influencer for Merida

Strategy Director and English cycling influencer for Taiwan's bicycle brand Merida's New REACTO

Taiwan's Bicycle Association invited 12 influential brands from Taiwan's bicycle industry to showcase their flagship products on social media with the help of 12 unique influencers. 

Side Projects
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