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Hello, I'm Ying — an interdisciplinary UX researcher & strategist
shaping feature decisions & product strategy with mixed-methods research

Currently helping teams improve AI product experiences at Microsoft AI

About Me

About Me

  • UX Researcher and Strategist with 5+ years of experience across AI, consulting, gaming, and healthcare

  • Currently a UX Researcher (Contract) at Microsoft AI

  • My strength lies in identifying new market opportunities and translating user insights into strategic product decisions that inform product roadmaps, drive business impact, and improve user engagement.

  • My experience living across North America, Asia, and Europe shape my global perspective on technology, culture, and user behavior

  • My educational background includes: 

    • M.A. Library and Information Studies, University of British Columbia (Canada) 

    • Dual B.A. in English Literature, University of Bayreuth (Germany) & Fu Jen Catholic University (Taiwan)

    • Associate Certificate in UX, British Columbia Institute of Technology (Canada)​​

  • My story is featured on the People of Research Newsletter

Research Impact Highlights 

UXR for AI Products 

— Microsoft AI

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Leading and conducting UX research for Copilot experiences that inform feature improvements and product roadmaps.

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Go-to-Market Strategy & Product Direction 

— Chian-Chian

Shaped the go-to-market strategy and product direction for an artist’s e-commerce service with user research and stakeholder workshops.

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UXR & Market Expansion Research

— Brizon

Drove Brizon’s entry into a new market segment with UX and market research, redesigning its product and business model.

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UXR for Games

— Nexon, 

Xbox Game Studios 

Improved player experience and feature design for top game studios/publishers including Xbox Game Studios and Nexon with UX research.

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My Strengths

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  • Strategic Thinking: I connect user insights to business strategy, product decision-making, and roadmap priorities. 

  • UX Research: I lead mixed-methods studies that reveal deep user behaviors, needs, and product opportunities.

  • Insight Synthesis: I leverage sense-making and AI-tools to translate complex research data into clear insights and strategies.

My Hobbies

In my free time, I like to play volleyball with friends, go skiing, travel and visit art museums.

© 2026 by Ying Chen. All Rights Reserved.

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