Home | Ying Chen | UX Researcher & Strategist

Hello, I'm Ying — an interdisciplinary UX researcher & strategist
shaping product strategy & feature decisions with mixed-methods research

Currently helping teams improve AI product experiences at Microsoft AI

About Me

UX Researcher and Strategist with 5+ years of experience across AI, consulting, gaming, and healthcare
Currently a UX Researcher (Contract) at Microsoft AI
My strength lies in identifying new market opportunities and translating user insights into strategic product decisions that inform product roadmaps, drive business impact, and improve user engagement.
My experience living across North America, Asia, and Europe shape my global perspective on technology, culture, and user behavior
My educational background includes:
- M.A. Library and Information Studies, University of British Columbia (Canada)
- Dual B.A. in English Literature, University of Bayreuth (Germany) & Fu Jen Catholic University (Taiwan)
- Associate Certificate in UX, British Columbia Institute of Technology (Canada)
My story is featured on the People of Research Newsletter

Research Impact Highlights

UXR for AI Products

— Microsoft AI

Leading and conducting UX research for Copilot experiences that inform feature improvements and product roadmaps.

Go-to-Market Strategy & Product Direction

— Chian-Chian

Shaped the go-to-market strategy and product direction for an artist’s e-commerce service with user research and stakeholder workshops.

Market Expansion Research

— Brizon

Drove Brizon’s entry into a new market segment with UX and market research, shaping its product and business model redesign.

Gaming UX

— Nexon,

Xbox Game Studios

Improved player experience and feature design for AAA studios including Xbox Game Studios and Nexon through UX research.

My Strengths

Strategic Thinking: I connect user insights to business strategy, product decision-making, and roadmap priorities.
UX Research: I lead mixed-methods studies that reveal deep user behaviors, needs, and product opportunities.
Insight Synthesis: I leverage sense-making and AI-tools to translate complex research data into clear insights and strategies.

My Research Philosophy

Context Shapes Insight

My background in English Literature trained me to analyze meaning through context, which I bring into UX research. By understanding the broader ecosystem around users, including their motivations, behaviors, and environments, I help product teams uncover insights that inform product strategy, not just usability fixes.

Align User Value with Business Strategy

Impactful research sits at the intersection of user needs and business goals. I translate user insights into strategic recommendations that inform product roadmaps, reveal new market opportunities, and support long-term product growth.

Lead Through Insight and Collaboration

I see research as a catalyst for better product decisions. By working closely with designers, product managers, and engineers, I help teams ask the right questions, build shared understanding, and act confidently on research insights.