About Me
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UX Researcher and Strategist with 5+ years of experience across AI, consulting, gaming, and healthcare
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Currently a UX Researcher (Contract) at Microsoft AI
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My strength lies in identifying new market opportunities and translating user insights into strategic product decisions that inform product roadmaps, drive business impact, and improve user engagement.
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My experience living across North America, Asia, and Europe shape my global perspective on technology, culture, and user behavior
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My educational background includes:
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M.A. Library and Information Studies, University of British Columbia (Canada)
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Dual B.A. in English Literature, University of Bayreuth (Germany) & Fu Jen Catholic University (Taiwan)
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Associate Certificate in UX, British Columbia Institute of Technology (Canada)
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My story is featured on the People of Research Newsletter
Research Impact Highlights
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UXR for AI Product Strategy (Microsoft AI) — Leading and conducting UX research for Copilot experiences, generating insights that inform product roadmaps, strategy and feature prioritization
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Market Expansion Research — Conducted UX and market research that guided the redesign of a sporting equipment brand’s product and business model, enabling entry into a new market segment
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Go-to-Market Strategy & Product Direction — Led user research and stakeholder workshops to shape the go-to-market strategy and product design direction for an Asian artist’s e-commerce site
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Gaming UX Strategy — Delivered UX research insights for AAA studios including Xbox Game Studios and Nexon, informing feature design and player experience improvements
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Healthcare UX Innovation — Prototyped a pediatric risk communication tool for hospital settings and published peer-reviewed research in JMIR Pediatrics and Parenting
My Strengths
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My background blends user research, business strategy and UX design
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I have experience in various work environments, from big tech to startup consultancies
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I am always curious and exploring new AI tools that scale user insights to guide product strategy
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I am skilled in generative & evaluative research, with focus on qualitative & mixed-methods research
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I am enthusiastic in helping brands find new market opportunities for their products through generative user research
My Research Philosophy
Context Shapes Insight
My background in English Literature trained me to analyze meaning through context, which I bring into UX research. By understanding the broader ecosystem around users, including their motivations, behaviors, and environments, I help product teams uncover insights that inform product strategy, not just usability fixes.
Align User Value with Business Strategy
Impactful research sits at the intersection of user needs and business goals. I translate user insights into strategic recommendations that inform product roadmaps, reveal new market opportunities, and support long-term product growth.
Lead Through Insight and Collaboration
I see research as a catalyst for better product decisions. By working closely with designers, product managers, and engineers, I help teams ask the right questions, build shared understanding, and act confidently on research insights.
Contact
I'm always looking for new and exciting opportunities. Let's connect!
LinkedIn: yingchenpm
My Hobbies
In my free time, I like to play volleyball with friends, go skiing, travel and visit art museums.
