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UX
Case Study 2

Associate User Researcher for

Sprung Studios

Games User Research

Length: July 2023 to Sept. 2024

My role: Associate User Researcher 

My work included conducting research on various game genres across multiple platforms (e.g., console, mobile, PC, VR), and the skills utilized include: 

  • Intensive Longtitudinal Diary Studies: understanding player's behavior over multiple days 

    • Qualitative coding for data analysis

    • Participant phone recruitment

    • Survey question design 

    • Data cleaning with Python

    • Authored 70+ page reports

  • In-person usability playtests: observed players play a game and interviewed them to understand player pain points 

    • Designed usability testing interview questions ​

    • Observed players in the lab and took observation notes

    • Interviewed players 1-on-1 in the lab

  • Expert Game Design Review: reviewed games based on heuristic evaluation, cognitive and accessibility design principles to identify points of improvement​

    • Evaluation of game features and design ​

    • Authored reports

    • Provide recommendations for improvement 

  • Game UI screen evaluation: evaluate information architecture of game screens and provide solutions in Figma wireframes​

    • Evaluation of game screens and information architecture​

    • Wireframing in Figma

  • XR game market and design research: researched XR gaming market and XR game designs to expand studios' business offerings 

    • Researched XR gaming market and design dimensions

    • Conducted expert game design review on XR game​​​

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