Problem Statement: ​​​​​Chian-Chian (千千之美), an Asian artisan brand, wants to design artisan products for Western consumers and establish a product sales channel to reach the Western market. This case study outlines the process for Chian-Chian to research their market and their target consumer needs in order to establish an online presence and sales channel for them.

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Research Methods: 

In my role as a UX Research & Strategist, I designed research studies to:

1. Understand the client's competitors and target market through online competitor analysis and market research

2. Understand the target consumer needs through needs-discovery research and concept testing to inform artisan product design. ​​

3. Understand product sales channels and marketing strategies through online sales channel research.

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Results: 

After gathering insights from these investigations, I aim to design:

1. Product brand positioning for Chian-Chian

2. Competitor and market insights

3. Product design guidelines 

4. Product sales channel and social media strategy