New Product Strategy for Chian-Chian 千千之美

Project length: Ongoing since Oct. 2024

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My role: UX Researcher 

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Utilized skills: ​​​

• Competitive analysis 

• Remote user interviews 

• Data analysis 

• Brand Positioning

Background: 

Many traditional Eastern arts and crafts — such as Japanese indigo dye — have struggled to cultivate an audience in the West due to distance, language barriers, and limited exposure. Chian-Chian（千千之美）is a Taiwanese brand aimming to address this problem and connect Western audiences with Eastern traditional artisans. 

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Rather than simply displaying art, Chian-Chian aims to foster genuine understanding of the traditions and values behind these crafts. Through this platform, Western audiences can immerse themselves in the artistry’s origins, from the life stories of the artisans to the cultural significance of materials and techniques.

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Central to Chian-Chian’s mission is active cultural exchange. Instead of treating art as a static exhibit, the platform encourages interaction between audiences and artisans. Ultimately, the brand stands for more than promoting art: it creates opportunities for mutual respect, deeper connections, and a meaningful exchange of cultural heritage that benefits everyone involved.​​​​

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Solution: 

As the UX Researcher of the project, I conduct research through competitive analysis and remote user interviews to gather insights into the market and user needs. I analyze the data and conduct Brand Positioning to design a new product strategy for the brand. 

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Research and design is currently still ongoing for Chian-Chian.