Project Length: 6 months​​

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My role: Assisntant Project Manager & User Experience Researcher 

Team Structure: 

Sector: Manufacturing industry 

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Utilized skills: 

• Competitor Analysis, Market Research 

• User interviews

• Observation, Open Coding, Thematic Analysis

• Adobe Creative Suite (e.g., Adobe Illustrator, After Effects, Audition)

• Stakeholder management and communication 

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Project Processes: 

• ​Step 1: understanding product strengths/weaknesses: Researched and analyzed the UX of Brizon's Stepwing product using mixed-methods survey with 46 target users

• Step 2: understanding the market: Identified product competitors with SWOT and 4P analysis 

• Step 3: investigating user's journeys of using the product for workout (from start to finish): Planned and conducted contextual inquiries with spin coaches, physical therapists, and leisure cyclists to construct users' journey maps 

• Step 4: extracting target users' needs and desires for product redesign: Analyzed focus group data to redesign Brizon's Stepwing business model 

• Step 5: Researched Brizon's global market and expanded it to 5 new markets (China, Finland, UK , Switzerland, France) 

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Challenges: 

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My Learnings: