Project Length: 3 years​​

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My role: Project Managing Director 

Team Structure: 

Sector: Collaboration between public and private sectors

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Utilized skills: 

• Competitor Analysis, Market Research 

• User interviews

• Observation, Open Coding, Thematic Analysis

• Adobe Creative Suite (e.g., Adobe Illustrator, After Effects, Audition)

• Stakeholder management and communication 

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Project Processes: 

• 21st Century CEO Studio official website: Card sorting + tree testing to design information archtiecture ​

• Marketing research to design social media promotion plan: competitor analysis of similar platforms, TA segmentation to design promotion plan

• Maybe add: Industry research to identify potential CEO interviewees 

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Challenges: 

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My Learnings: