2020 & 2021 Taiwan Bicycle Industry Online Expo &
d&i Awards Online Promotion
Project Length: 2 years
My role: Content Strategy Director and Creator
Team Structure:
Sector: Collaboration between public and private sectors
Utilized skills:
-
Competitor Analysis, Market Research
-
User interviews
-
Observation, Open Coding, Thematic Analysis
-
Adobe Creative Suite (e.g., Adobe Illustrator, After Effects, Audition)
-
Stakeholder management and communication
Project Processes:
-
Conducted market research and analyzed sports market trends for consumer insights
-
Interviewed cyclists to understand the new user experience of bicycle products --> redesigned cycling products' digital images and transformed technical language to user-centered language to increase products' online business for 50 companies
Challenges:
My Learnings:
Project Video: