Taipei Cycle d&i Awards
Content Strategy Director & Creator
The 2021 TAIPEI CYCLE d&i Awards is an important event for the international cycling industry. As one of the prestigious awards that rewards distinction in bicycle product design, it is a seal of quality for excellent designs and innovations. An international expert jury will gather in Taipei to evaluate all submitted entries and to select the winners based on the following criteria: innovation and quality, functionality, aesthetics, responsibility and positioning. All these outstanding products represent the future trends of the bicycle industry and the highest design innovation of our time.
As Content Strategy Director & Creator, I designed and created 14 promotional short videos for the d&i Awards social media pages. I conducted research in the award's history, its participants and their products, as well as their social media image. After communicating with their organizer, I created 14 promotional videos of different styles and themes to introduce their winning designs to the general audience.